ASEAN: Opportunities yet untapped
ASEAN today is young, populous and growing, with an untapped market potential of over 600 million people. Taken as a bloc, ASEAN is now the seventh largest economy in the world, and projected to take fifth place in five years. Already, the FDI it attracts outpaces China’s.

More multinational corporations are devising distinct ASEAN strategies, suggesting that they are seeing ASEAN as an identifiable entity that demands its own strategy.

How are companies shifting gears and re-strategising in the light of the ASEAN Economic Community (AEC)? A high-powered panel discussion at KPMG’s Asia Pacific Tax Summit in Singapore in January 2015 discussed these issues.
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