Entering
Asean
The ASSOCIATION OF SOUTHEAST ASIAN NATIONS (ASEAN)
Today, ASEAN is a major global hub of manufacturing and trade, as well as one of the fastest growing consumer markets in the world.

Taken together, the ten economies of ASEAN form an economic powerhouse. If ASEAN were a single country, it would be the seventh largest economy in the world.

With the ASEAN nations coming together to create The ASEAN Economic Community (AEC), a multifaceted model for greater cooperation that will support the free movement of goods, services, investment and skilled labour, the region’s economic profile will rise further.

How can those outside the region better understand its complexities, contradictions and opportunities?

What does ASEAN offer those looking for long-term growth?

How much value will ASEAN offer by way of new markets, resources and capabilities?
Capturing the ASEAN market
A region of immense growth, ASEAN is highly attractive to multinationals and small medium-sized enterprises looking to expand their business in new markets or seeking new ventures. The commitment by the 10 ASEAN nations to create a single economic market known as the ASEAN Economic Community, will further boost its attractiveness.

The 10 ASEAN nations, however, are at various market maturity levels and there are vast differences amongst them not just in political and economic systems but also in wealth, population, culture and religion.

Corporations operating in ASEAN or planning their entry into the region will need to understand these differences to shape their strategy.


The economies of ASEAN and the opportunities they present
CEOs in ASEAN share their views on business opportunities, risks and priorities over the next three years.
KPMG and Eurasia Group present a forward-looking analysis of the rising geopolitical risks and trends that will affect government, regulation and policy in ASEAN – and the exciting new opportunities evolving in key sectors such as financial services, infrastructure, energy, real estate
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