High Growth Markets Magazine: The Annual Outlook
In this examination of the future of High Growth Markets, great promises have been identified in ASEAN, along with other regions such as Africa and the Middle East. Their potential to exceed developed markets requires selective approaches in view of varied growth rates and economic characteristics, and their high growth is not averse to interruptions. From plummeting oil and commodity prices to civil unrest, corruption and sanctions, these growing economies face challenges. With the right insights, these challenges can be seen to present great opportunities for exceptional growth.

Economies examined in this issue

  • ASEAN: Western brands and retailers look to establish a firm foothold but the formation of a single ASEAN market remains elusive due to territorial disputes and political and financial instability
  • Russia: Sanctions and falling oil prices should not distract from tapping on the economy’s inherent strengths
  • The Gulf States: Gulf States react to falling oil prices by accelerating efforts to diversify and reduce dependence on fossil fuels
  • Brazil: Brazil’s economic downturn presents opportune moments for investment in the South American powerhouse
  • Colombia and Mexico: Both economies present opportunities in the central and southern American regions, with good growth rates and increasing interest from investors
  • Nigeria: Nigeria’s new government is likely to steadily continue private sector-led policies that have provided growth previously
  • Africa: Africa’s Tripartite Free Trade Area (TFTA) holds promise of a staggering market of 600 million consumers
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