KPMG Global Automotive Executive Survey 2015
In coming years the automotive sector will need to achieve a fine balance between its traditional product- and technology-driven past and its potentially ubiquitously connected consumer lifecycle-centric and service-driven future.

The industry seems to be positioned halfway between these two imperatives. On the one hand, increasingly strict regulatory standards call for a strong focus on power train optimization, rationalization and standardization. On the other, increasingly tech-savvy customers are helping to create a completely new mobility culture.

Tomorrow’s consumers will not only expect, but demand new and innovative services and mobile apps that plug seamlessly into ubiquitously connected solutions.

To stay ahead, traditional automotive players may need to reinvent their business models and ask themselves two pressing questions:
  • how do I become a high value service brand, while making the most of my strong product and engineering heritage?
  • how do I think about my brand from a consumer perspective, to attract the new generation of 'digital natives'?
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